There is even a fuel efficiency map on most of their tuners.
No one is talking about turning the Cherokee into a performance vehicle. But eeking out a bit more hp/tq could help off roaders with their trail hawks...or perk up the vehicles in the lower 3 gears.
Like I said, when I put a tune on stock tune on my challenger I actually got a little better performance AND better mpg.
I have had my custom tune on my car for over 3 years now and never had any issues.
But whatever, its sad to see such a lack of support.
I understand where you are coming from. I grew up in the Detroit auto world. Everybody I knew either worked for an auto company or an auto company supplier. Friday and Saturday night meant only one thing, cruising. Woodward/Ted's being the most famous. We used to street race on an abandoned runaway out at the Detroit Metropolitan Airport. Muscle/Performance cars were extremely popular. The most famous radio commercial was: Saturday, Saturday night at Detroit drag way. If you couldn't talk cars you were considered out of it. The NASCAR slogan was win on Sunday, buy on Monday.
Now though Chrysler/Jeep has created a problem in order to increase sales/profits. They created the FWD, soccer mom Jeep Cherokee. Oh sure it looks cool and most people can't tell it is not the typical Jeep. Now you have the average Joe buying a Cherokee primarily on looks for everyday transportation. They are no longer buying them for performance and off road abilities/activities. The people buying them are not true performance/Jeep enthusiasts. I offer as proof of this the many posts on this forum about rough shifts, rattles, and squeaks. The hard core Jeep enthusiast didn't worry about those things but cared about performance and if his vehicle would stand up to him beating on it. In short you are now experiencing the lack of response to tuning/ performance because all this new Jeep group cares about is transportation to work, the mall, and the grocery store.
I do think there is hope for people like us though. I don't live far from Chrysler's USA headquarters. Almost every day and night I see Cherokee's on the street with manufacturer's plates on them. Chrysler is definitely working on improving the performance of the Cherokee. I offer as proof that they currently have Roushe Racing of NASCAR fame working with them on the Cherokee. I would not be surprised to see an SRT version of the Cherokee soon. Also, I have seen diesel version's of the Cherokee running around in the wild here and expect to see USA versions of the diesel Cherokee soon.
I know my opinion won't be popular so flame away.