Jeep Cherokee KL Bumper Design - Page 9 - 2014+ Jeep Cherokee Forums
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post #81 of 114 (permalink) Old 05-16-2017, 11:14 AM Thread Starter
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@edge600 has been investigating the use of (or lack of) modified sway bar links. He reports added articulation without links, obviously, but more importantly no interference with steering or suspension components. Thus, quick disconnects might be in order for trails rated 5 and above. He also has a coil over shock setup compared to my OE struts, which also allow more travel.

So here's the mods list:
1) RRO super sliders
2) 1.25" lift (Aussie)
3) 32" tires
Engine skid plate clearance at 11.25" compared to OE of 8.7"
4) CAI
5) relocate and down-size washer reservoir
6) front bumper design
7) coil over shocks
8) RCV axles
9) adjust engine skid plate clearance to >12"
10) quick disconnect sway bar links
11) rear bumper design
12) muffler relocation
13) lighter weight armor (except engine skid plate)

Last edited by Snowhawk2015; 05-16-2017 at 05:52 PM.
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post #82 of 114 (permalink) Old 05-16-2017, 06:43 PM Thread Starter
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Simple math

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Originally Posted by edge600 View Post
True as well, i see a lot of old lady's driving stock Trailhawks that will never go off road. I see a lot of old Lady's that driving stock 4runners that will never go off road as well. Lots of parts available for those.
I know several of those old ladies! I also know several JK, JH, Grand Cherokee, Tacoma and 4Runner owners that never go off road. Here's some math ...

Jeep Cherokee KL
________U.S.______Canadian Sales
2013___25,786____2,906
2014__178,508___22,529
2015__220,260___31,833
2016__199,736___32,250
2017*___54,838____8,391
*YTD

That's 777,037 KL vehicle sales (not counting Europe or Australia). I read somewhere in the Toledo News that Jeep made 900K+ before moving the production line to IL for the 2018 model. Based on what I see on the road, let's say 10% are TH. Of those 77K TH owners let's say only 50% go off-road and only 25% are interested in modifications. That leaves about 20,000 after market buyers.

Granted it's a small population, but what if you could sell just $100 to each owner each year? That's a $2M business! I'm not an entrepreneur, but it would appear to me that the KL market is definitely ripe. JM2CW because I know I'm preaching to the choir.

Happy trails
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post #83 of 114 (permalink) Old 05-19-2017, 02:17 PM Thread Starter
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Update

I pinged Exp-One today to see how the KL bumper progress is coming. Danny said it had risen to #2 on the design list. He was told 1-2 months to complete. Since there are no alternatives and Exp-One does quality work, it's hard to "push" them. I know we all want one now, that's the nature of fast-food Americans. I for one am waiting for the slow cooker version with 100% FPQ; no beta testing.

Happy trails
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post #84 of 114 (permalink) Old 05-19-2017, 03:37 PM
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Quote:
Originally Posted by Snowhawk2015 View Post
I know several of those old ladies! I also know several JK, JH, Grand Cherokee, Tacoma and 4Runner owners that never go off road. Here's some math ...

Jeep Cherokee KL
________U.S.______Canadian Sales
2013___25,786____2,906
2014__178,508___22,529
2015__220,260___31,833
2016__199,736___32,250
2017*___54,838____8,391
*YTD

That's 777,037 KL vehicle sales (not counting Europe or Australia). I read somewhere in the Toledo News that Jeep made 900K+ before moving the production line to IL for the 2018 model. Based on what I see on the road, let's say 10% are TH. Of those 77K TH owners let's say only 50% go off-road and only 25% are interested in modifications. That leaves about 20,000 after market buyers.

Granted it's a small population, but what if you could sell just $100 to each owner each year? That's a $2M business! I'm not an entrepreneur, but it would appear to me that the KL market is definitely ripe. JM2CW because I know I'm preaching to the choir.

Happy trails
The problem is in your market justification... If there were really 20k interested there would likely be more active users here... The shops I talk to feel the percentages are much more like 10-12% will ever go off road at all. Of those, many will take on (slight) damage and never go again or have so much fun they start to look to other platforms that will take them further. Being optimistic that 50% of those that go off road are looking for more out of their KL you still have to so some reduction for market share (there will be competition in any market). The bottom line is that I know the owners of three shops that did fairly extensive market research and they didn't feel there was enough to warrant the expenses in bringing much of anything market. Remember, they have R&D, engineering, equipment, and manning costs to offset. You also have to consider that a $100 item will usually only yield 18-35% margin. So that $2M really looks like $400k to most manufacturers.

Given that this is an income over 5.5 years you are looking at $~72k a year (before taxes and insurance)....

I'm not saying it isn't still worth it to some, but not the big guys. The KL seems destined to either be a DIY rig, or supported by small mom & pop type shops.



...not to rain on the day further, but the JL Wrangler is set to be released soon. Every manufacturer and shop is in limbo waiting to pounce on that vehicle, and the JT (Jeep Truck that will follow shortly after).

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post #85 of 114 (permalink) Old 05-19-2017, 03:46 PM
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None of this seems to be taking into account the bro-dozer element. There's an entire section of the market that will buy stuff for the sake of buying it with no intention of ever taking it anywhere beyond the local starbucks.
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post #86 of 114 (permalink) Old 05-19-2017, 03:47 PM
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Quote:
Originally Posted by Pitcherman View Post
None of this seems to be taking into account the bro-dozer element. There's an entire section of the market that will buy stuff for the sake of buying it with no intention of ever taking it anywhere beyond the local starbucks.


The mall crawler crew. Lol


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post #87 of 114 (permalink) Old 05-19-2017, 04:17 PM
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The mall crawler crew. Lol


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They roll strong. Especially through Southlake and Trophy Club lol.
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post #88 of 114 (permalink) Old 05-19-2017, 04:19 PM
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I'd most definitely buy one!


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post #89 of 114 (permalink) Old 05-19-2017, 04:26 PM Thread Starter
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Ouch! Too many negative waves from @ss_syndicate. I said Happy Trails. I hope Sarah and James don't read this thread.
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post #90 of 114 (permalink) Old 05-19-2017, 04:26 PM
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Quote:
Originally Posted by Pitcherman View Post
They roll strong. Especially through Southlake and Trophy Club lol.


Especially Southlake


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