Head of Jeep explains Controversial Cherokee design
The Jeep Cherokee design has been controversial , and that is putting it lightly. Truck Trend got to sit down with Jeep design head Mark Allen recently to talk some more about the Cherokee's design.
"A lot of that is focused on the front, and the profile, but probably most controversial is the Cherokee name on it. We had a lot of controversy inside the company about that, and loving Jeeps as I do - I have an old Cherokee and love and respect that vehicle - why would we not use such a strong name?" Allen said.
"Even if we wanted to recreate the old square Cherokee on a front drive proportion, it just wouldn't work, and it would not be energy-efficient. it had to reenter the market fresh, have a long life, and attract a customer who wasn't buying SUV-type vehicles when the old Cherokee was around," he continued.